Your designs shape cities and transform our daily lives. And your writing?

You’re a design leader, or will be at your next promotion. When you win competitions your architecture transforms lives and shapes cities.

Your design visuals evoke wows! Are your projects missing out on the attention, approvals and awards they deserve? Do your narratives spell woe? 

I write proposals, narratives, web content and white papers for architects. I also edit books, collateral, in-house publications and press material.

Many design proposals I’ve written have won or been highly placed. I attribute this to working closely with the design team to get to the heart of your vision. Interviews make the biggest difference. I steer designers away from the deadening jargon and beige motherhood statements and give you a chance to open up about your vision. My white papers or long reports have won plaudits from board members, designers, and your clients read and refer to them again and again.

I’m Marian Edmunds and for 25+ years, I  worked as a journalist in Australia, Hong Kong, and the UK including 15 years at the Financial Times, where one of my specialties became writing about the business of travel and tourism. This included writing about hotel design and tourism planning, and from there my interest in writing about design skyrocketed.

Do you have grand designs to write?

You keep planning to write about your projects and ideas but you’re busy and tired. Requests For Proposals are like buses, they all come at once. Meanwhile, you must still service existing clients.

My long-term clients count on my help when it’s most needed.. As our relationship and trust builds my design clients rely on me when all hands must be on the pump.

They are also frequently amazed at how I grasp their design concept and craft stories especially under tight deadlines and in teams spread far apart geographically.

‘It’s not been easy but each and every team member did an amazing job’

 

Imagine your narrative reflecting exactly what you feel about your design. How would it feel to have your collateral and narratives ready to be seen and promoted anywhere and any tme?

What narrative or proposal do you need help with now and when is it needed?

Tell me about your narrative, website, or text and what you want it to be.  

Happy clients

[Design]

‘A brilliant cover letter that tied the entire submission together’

“A brilliant cover letter (thank you, my ghostwriter) that tied the entire submission together in a brilliant way,” said a
happy client after we completed his creative submission on a very tight deadline.

Marian has prepared text for our presentation boards and publications for significant project proposals. WATG Designing Destinations

[Creative businesses] 
I know I’ll get back from Marian exactly what I need — whether it be a deep edit, a thorough proofread or a last-minute check.
Scribbly Bark

Hire Marian and you get clever thinking and observation; Insight, accuracy and talent; Some rather nice words in a rather nice order.

Vivid Agency (our typewriter key logo designer) 

[Editorial]

Marian is creative, thorough and adheres to deadlines.
Editor, in-flight magazine

Marian Edmunds, who began her career as a cadet journalist on the Coffs Harbour Advocate (as it then was) and four years later moved to the Daily News, wrote a lament for the loss of the two dailies (―Death of the local rag is not good news‖, Australian, Media section, 5 December 2011, pp.28, 26). It‘s an excellent article. — Austalian Newspaper History Group

I used Marian many times as a freelancer and always found her copy to be excellent and on time.
Special Reports, Australian Financial Review