What Is Your Powerful Story?
Hello and welcome! I’ve only ever met two people (old-school journalists, as I once was) whose copy couldn’t be improved. And believe me, I tried!
In the age of automation and personalization, we can distribute content more easily than ever. But first, we need to write. An internationally experienced writer and journalist, I can help you with that.
1/ Content marketing & strategy delivered with classic storytelling.
You may be the expert, a leader in your field with the greatest product and service and the most helpful tips. But is your story memorable? Wouldn’t you like your reader stats to be going off?
Get regular mentoring to nurture your writers. Carve excess words away to make your content as sharp as your SEO. Don’t just find some copy to fill a hole. Have a plan! Your writing and content strategy, editorial calendar, writing skills and goals will draw attention to your content. Be polished and ready for your eager audience.
We set up a schedule for regular editorial consulting and mentoring chats online, and we schedule weekly/fortnightly/monthly editing deadlines. Have your copy edited and polished ready for your eager audience.
Testimonial: Our readers are busy supporting customers and take precious minutes from their day to read our blog. Since working with Marian, Kayako’s average readers connect more with our posts, and the time spent on each page has shot up!
Marian can make a dense topic inviting! As a result of Marian’s experience, guidance and mentoring, I’ve become a better writer and line editor.
Adam Rogers, Content Manager, Kayako, the unified customer software platform.
Marian helped me with my email course copy and my website copy. The difference was like night and day. Andy Henson, Foxsoft
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2/ Content Please!
Did your audience (+ your designer/developer) need your copy yesterday?
You are probably working with web designers and developers on your site! Or about to. They are specialists. And so is your copywriter. Writing copy all by yourself is like doing your own plumbing. It can leave you with unspeakable stuff where you don’t want it! You need content that reaches your people with clear calls to action. We take care of the grammar and spelling but more than that, we focus on your clients’ and what they are searching for and need. Even if you’re reaching lots of clients using email automation software and doing A/B testing, is your content drawn to you at a deeper individual level and converting?
Testimonial: I was concerned whether Marian would succeed in preparing complex scientific material for ZEG Berlin. The result was easy to understand writing for subject matter that is most definitely not!
Marian took the time to absorb the content, to ask questions and fully wrap herself around the topic. I appreciated Marian’s ability to pull out the most important concepts from the copy to create succinct headings. I couldn’t have done this job without Marian! Laura Yeffeth, Website Consultant. We worked together on Zeg-Berlin’s pharmacoepidemiology website.
GET PROFESSIONAL WITH YOUR COMMUNICATIONS
DID YOU KNOW WE WRITE WINNING ARCHITECTURE PROPOSALS AND STORYBOARDS TOO!
3/ Your White Paper is read all over!
Preparing a white paper elevates conversations between you, your colleagues, clients, and stakeholders. A paper of clarity, quality, and relevance stands a chance of gaining press and will go like hot cakes at your next event. Helping your clients get up to speed on topics is an investment in your shared future. Write and be read.
Be an influencer.
Testimonial: The white paper elevated conversations and was profile-raising.Dan Cox, Director, Carr Design
I’m Marian Edmunds of The Writing Business and I help with:
- Content Strategy
- Editorial Mentoring & Consulting
- Writing & Editing
As a professional journalist, I wrote and edited at the Financial Times for 15 years, and contributing to the Australian Financial Review, The Weekend Australian and many specialist publications. I reported in many parts of the world on diverse sectors, specialising in architecture, and the global travel and tourism sectors. I’ve also worked with software startups, industry leaders, authors, and CEOs.
Stories are my currency and they are yours too. I make sure you make reasoned choices with your writing, meeting your deadlines while producing the best possible content.
Above all, writing a book requires putting thoughts and ideas into serious writing. This requires developing a distinct voice by going through a learning curve. Thank you to Marian Edmunds who assisted me by reviewing and challenging my writing with the first draft proposal for Wiley. Sebastian Salicru, Leadership Development Expert & Author:‘Leadership Results: How to create adaptive leaders and high-performing organisations for an uncertain world’ Wiley
Some rather nice words in a rather nice order. Working with Marian you get clever thinking and observation; Insight, accuracy, and talent. Vivid Agency, brand and communication designer.
LET’S WORK TOGETHER!
P.S. Are you confident your copy is reaching out and attracting your people? Let’s talk about your ideal client!