Publish your content fearlessly without being boring or irrelevant
Hello! I’m Marian Edmunds, a writer, and editorial consultant to people who need to publish. Some are writers who need support to enhance their message. Many are not writers but they recognize (or recognise) the importance of writing. The question I’m asked most often, even if the person is a skilled writer with a great story, is: Will anyone want to read this stuff?
Yes! If you give people what they need. As a journalist at leading newspapers (including the Financial Times, 15 years), I appreciate the value people place on good information from trusted sources. Without it readers will turn away from you forever.
(If you are a designer or architect in need of writing help go to architecture proposals and copy for service.)
READ ON for help with content specific to your business clients.
‘Our readers are busy supporting customers and take a few minutes from their day to read our blog. Since working with Marian, our readers connect more with our posts, and our average reader’s time spent on each page has shot up!
If you need a dense topic made simple and inviting, I highly recommend Marian’s editorial consulting. As a result of Marian’s experience, tuition and mentoring, I’ve become a better writer and line editor.
Adam Rogers, Content Manager, Kayako, the unified customer software platform.
What is a consultant’s secret weapon?
Highlight answer > Their copy chief!
I’ve only ever met two writers (newspaper columnists) whose copy couldn’t be improved. And believe me, I tried!
Let’s bring out your best in your copy.
Are there consultants you’d read every time, even if they wrote the phone book? Everyone writes. But how comfortable do you feel with writing? Good copy, well edited, stands out. And behind every compelling writer is an editor or the teacher who helped them develop their writing and editing chops. The question I am most asked by consultants and people with a story to tell is, will anyone want to read this sh*t? The answer is yes, but more so after editing! I help content managers, non-writers & consultants with storytelling style and pacing. Did you know that small tricks such as how you use punctuation can make all the difference?
Inquire here about Writing & Editing Coaching & Support
‘Some rather nice words in a rather nice order. Working with Marian you get clever thinking and observation; Insight, accuracy, and talent’ Vivid Agency, brand and communication designer
Your website copy is not about you!
Even if you’re reaching lots of clients using email automation software and A/B testing, is your content connecting you at a deeper individual level? Is your copy recognizing the unique needs and competing challenges faced by your reader, your prospect?
I was concerned whether Marian would succeed in preparing complex scientific material. The result was highly readable, easy to understand writing for subject matter that is most definitely not!
Marian took the time to absorb the content, to ask questions and fully wrap herself around the topic.
I appreciated Marian’s ability to pull out the most important concepts from the copy to create succinct headings. I couldn’t have done this job without Marian
Laura Yeffeth, Website Consultant, Clamp Design
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The Plan-Your-Book Package
A book is a prestigious calling card that elevates you in peoples’ minds. Researching a book or paper builds your knowledge, and elevates your thinking. Writing is still the most reliable way to record your ideas before you lose them, possibly forever. A book is the most enduring device. But first, you have to write and structure the book. That’s where I can help.
Let’s talk about your book.
A White Paper is read all over!
Preparing a white paper elevates conversations between you, your colleagues, clients, and stakeholders. A paper of clarity, quality, and relevance stands a chance of gaining press and will go like hot cakes at your next event. Helping your clients get up to speed on topics is an investment in your shared future. Write it white and be read.
Be an influencer.
The white paper elevated conversations and was profile-raising. Dan Cox, Director, Carr Design