Sometimes it takes an outsider…

…to see the true value of your story

(and how to tell it).

Hello and welcome! I’m Marian Edmunds and I see stories everywhere; at Birkbeck College, University of London, I saw how London came to be; in every set of surf breaks at Kirra Point, Australa, I see a story arc; and in my clients and every person I see stories they will never see from the inside.

I have what are called T-shaped skills, that run deep in writing and editing, and wide, in my ability to collaborate and apply expertise in areas outside of my own. I was a journalist for 1,2,3 decades, with 15 years at the Financial Times. Stories are my currency and they are yours too.
I see untold stories everywhere. Is yours one of them?
Sometimes it takes someone else to see it. Want to tell your story in ways you’ve never imagined?
How would I tell your story?:

1/ Content marketing editing and mentoring

You may be the expert, a leader in your field with the greatest product and service and the most helpful tips. But is your story getting out there? Wouldn’t you like your reader stats to be taking off? This mentoring and editing package takes the blather and bullsh*t out of your content to bring eyeballs to your content and keep them coming back. Since starting to work with customer software start-up, Kayako last November, readers are spending more time reading and Kayako is breaking stories ahead of larger competitors.
To get started, book a package of regular consulting and editing to develop your content strategy, editorial calendar, writing skills and goals. I set up a schedule with you for regular Skype chats and for weekly/fortnightly/monthly editing deadlines. Have your copy edited and polished ready for your eager audience.

‘Our readers are busy supporting customers and take precious minutes from their day to read our blog. Since working with Marian, our average readers connect more with our posts, and the time spent on each page has shot up!
Marian can make a dense topic inviting! As a result of Marian’s experience, guidance and mentoring, I’ve become a better writer and line editor.
Adam Rogers, Content Manager, Kayako, the unified customer software platform.


2/ Content Please! A website without sharp copy is like a scone without tea and jam.

You are probably working with a web designer and developer on your site! Or about to. They are specialists. And so is your copywriter. Doing it yourself is like calling in an unqualified plumber. It can leave you with unspeakable stuff where you don’t want it! You need copy with clear calls to action. This is as important as your typeface. We take care of the grammar and spelling but more than that we think about your clients’ needs and work on messaging that speaks to them. Even if you’re reaching lots of clients using email automation software and A/B testing, is your content connecting you at a deeper individual level? Is your copy recognizing the unique needs and competing challenges faced by your reader, your prospect?

I was concerned whether Marian would succeed in preparing complex scientific material for ZEG Berlin. The result was easy to understand writing for subject matter that is most definitely not!
Marian took the time to absorb the content, to ask questions and fully wrap herself around the topic. I appreciated Marian’s ability to pull out the most important concepts from the copy to create succinct headings. I couldn’t have done this job without Marian! 
Laura Yeffeth, Website Consultant, Clamp Design


3/ Sales page and website copy teardowns. Win a free teardown! 

Does your sales copy spark your potential clients to action? Is there a compelling Call To Action (CTA)? Does it reveal who you are and how you can help your clients and inform your audience? Every month one or two teardowns are posted on our blog. You can submit to a teardown or learn from one I select. If you’d like to be in the running for a free web copy teardown, message me with a link and a paragraph about your aims for your site. Or if you’d like discretion, you can book a private teardown. 

Marian helped me with my email course copy and my website copy. The difference was like night and day.’ Andy Henson


4/ Your White Paper is read all over!

Preparing a white paper elevates conversations between you, your colleagues, clients, and stakeholders. A paper of clarity, quality, and relevance stands a chance of gaining press and will go like hot cakes at your next event. Helping your clients get up to speed on topics is an investment in your shared future. Write and be read.
Be an influencer.

The white paper elevated conversations and was profile-raising. Dan Cox, Director, Carr Design


What is a consultant’s secret weapon? Highlight answer > Their copy chief!I’ve only ever met two writers (newspaper columnists) whose copy couldn’t be improved. And believe me, I tried! 

Some rather nice words in a rather nice order. Working with Marian you get clever thinking and observation; Insight, accuracy, and talent’ Vivid Agency, brand and communication designer

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