What Is Your Powerful Story?
Hello and welcome! In the age of automation and personalization, we can distribute stories and copy more easily than ever. But first we need to write.
I’m Marian Edmunds of The Writing Business and I help with:
- Web copy and content
- Book structuring
- Writing articles & white papers
As a journalist, writing and editing at the Financial Times for 15 years and a contributor over many years to the Australian Financial Review, The Weekend Australian and many specialist publications, I reported on diverse sectors, places and people around the world. My special topics include architecture, travel and tourism but I have worked with software startups, industry leaders, authors and CEOs.
Stories are my currency and they are yours too.
Why work with me? Testimonials
Our readers are busy supporting customers and take precious minutes from their day to read our blog. Since working with Marian, Kayako’s average readers connect more with our posts, and the time spent on each page has shot up!
Marian can make a dense topic inviting! As a result of Marian’s experience, guidance and mentoring, I’ve become a better writer and line editor.
Adam Rogers, Content Manager, Kayako, the unified customer software platform.
I was concerned whether Marian would succeed in preparing complex scientific material for ZEG Berlin. The result was easy to understand writing for subject matter that is most definitely not!
Marian took the time to absorb the content, to ask questions and fully wrap herself around the topic. I appreciated Marian’s ability to pull out the most important concepts from the copy to create succinct headings. I couldn’t have done this job without Marian! Laura Yeffeth, Website Consultant
Above all, writing a book requires putting thoughts and ideas into serious writing. This requires developing a distinct voice by going through a learning curve. Thank you to Marian Edmunds who assisted me by reviewing and challenging my writing with the first draft proposal for Wiley. Sebastian Salicru, Leadership Development Expert & Author:‘Leadership Results: How to create adaptive leaders and high-performing organisations for an uncertain world’ Wiley
Marian helped me with my email course copy and my website copy. The difference was like night and day. Andy Henson, Foxsoft
Some rather nice words in a rather nice order. Working with Marian you get clever thinking and observation; Insight, accuracy, and talent. Vivid Agency, brand and communication designer.
The white paper elevated conversations and was profile-raising.Dan Cox, Director, Carr Design
GET PEOPLE CHATTERING ABOUT YOU WITH A WHITE PAPER
1/ Content marketing editing and mentoring
You may be the expert, a leader in your field with the greatest product and service and the most helpful tips. But is your story getting out there? Wouldn’t you like your reader stats to be going off?
Get regular mentoring and editing to develop your content strategy, editorial calendar, writing skills and goals. I set up a schedule with you for regular Skype chats and for weekly/fortnightly/monthly editing deadlines. Have your copy edited and polished ready for your eager audience.
BOOK YOUR CONTENT PACKAGE. WEEKLY, MONTHLY, PLACES LIMITED!
2/ Content Please! A website without sharp copy is like a scone without tea and jam.
You are probably working with a web designer and developer on your site! Or about to. They are specialists. And so is your copywriter. Doing it yourself is like calling in an unqualified plumber. It can leave you with unspeakable stuff where you don’t want it! You need copy with clear calls to action. This is as important as your typeface. We take care of the grammar and spelling but more than that we think about your clients’ needs and work on messaging that speaks to them. Even if you’re reaching lots of clients using email automation software and A/B testing, is your content connecting you at a deeper individual level and converting? Is your copy recognizing the unique needs and competing challenges faced by your reader, your prospect?
What is a consultant’s secret weapon? Highlight answer > Their copy chief!I’ve only ever met two writers (newspaper columnists) whose copy couldn’t be improved. And believe me, I tried!
GET PROFESSIONAL WITH YOUR COMMUNICATIONS
3/ Sales page and website copy teardowns.
Our first web copy teardown: RightMessage.io
Does your sales copy spark your potential clients to action? Is there a compelling Call To Action (CTA)? Does it reveal who you are and how you can help your clients and inform your audience? Every month one or two teardowns are posted on our blog. You can submit to a teardown or learn from one I select. If you’d like to be in the running for a free web copy teardown, message me with a link and a paragraph about your aims for your site. Or if you’d like discretion, you can book a private teardown.
READY FOR A COPY TEARDOWN?!
I WRITE WINNING ARCHITECTURE PROPOSALS AND STORYBOARDS TOO!
4/ Your White Paper is read all over!
Preparing a white paper elevates conversations between you, your colleagues, clients, and stakeholders. A paper of clarity, quality, and relevance stands a chance of gaining press and will go like hot cakes at your next event. Helping your clients get up to speed on topics is an investment in your shared future. Write and be read.
Be an influencer.
LET’S PUT TOGETHER THE RIGHT EDITORIAL PACKAGE FOR YOU!
P.S. Are you confident your copy is reaching out and attracting your people? Let’s talk about your ideal client!