A client was searching for a writer who is a parent to write for them about children’s screen time. I was commissioned to write a sample post. They wanted the post to be friendly and engaging and factual but not laden with research. (My initial more serious paragraphs clarified that for the client.) Most of […]
If This Search was Fruitless, They Would All Be Very, Very Hangry
Comments must fit the purpose of the writing I have reviewed and revised much journalism, content and creative writing over the years and there is one comment I won’t make. I will never say nothing can be salvaged here. A piece of writing can be improved or it can be a helpful learning exercise, or […]
What are your audience’s biggest questions?
That should be obvious in your content.
I have my best ideas while in the sea or the shower. Persuasive, flowing stories like no other has written channel through me lighting my soul And then with soapy water they rotate down the plughole. It happened to me today. Has anyone invented a waterproof voice recorder? By recalling the event here, I hope […]
A couple or so years ago I signed up to an online fitness program that overcame a lifetime of excuses that I am not a gym person. I was tennis and a beach person and at various phases a hockey, windsurfing, dragon boating, cricket, squash and cycling person. The gym program was tough but brilliant. […]
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