Services pages @ heart of website

Designing destinations, new narratives

The Writing Business delivered copy for the new website of WATG

We recently completed web copy for WATG, one of the leading and most distinctive designers of destinations globally for leisure, hotel and mixed use properties.

Services pages are one of the most important sections of website, for a design group or any business. Potential clients will check service pages to see that you can provide them with what they need, even if the client does not yet know precisely what they need! It is also where you let clients know how you work.

We wrote seven services pages for WATG. The process involved a questionnaire and interviews with strategy and design chiefs (all over the world and all of whom were travelling) and several drafts where feedback was given and tweaks were made. We worked on the Basecamp project management app so that everyone involved could see and contribute to the project when needed.

We wrote copy for Strategy, Planning, Urban, Landscapes, Architecture, Interiors and Integrated Design. Here follows a few lines from the pages:

‘We are the storytellers of place, fitting together all the pieces of the land puzzle’

‘The strength of this model has always been and will always be in the personal connections made between people who unite in a place, and together create its story.’

‘Some of our most innovative spaces are created between buildings, in spaces where people gather and connect. Here is where they work, laugh, and play and where memories are made.’

‘Landscape is the physical expression of broad master planning vision at its most tangible.’

‘Working in an integrated practice, our dedicated design leaders, supported by discipline specialists and studio teams in WATG’s global network, free our clients from the pressures of sourcing, retaining and managing multiple consultants.’

“Our dynamic design process takes account of consumer and market trends and begins by articulating the guest journey.”

The WATG website is here. Probably best to grab a cuppa as the images are stunning. We have received great feedback on our work on the site. If you would like to discuss  your project please get in touch.

Marian Edmunds, The Writing Business