Is getting our work seen the greatest challenge of our times?

“The biggest communications challenge is in getting our work seen.” This wasn’t said to me by a young person starting, or someone in a fledgling firm, but by a leader in a successful international group. “If people see the strength and depth of our work then they will understand,” he said. But how do we […]

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The cost-benefit analysis of writing about difficult topics

Understanding tourism

Should we take on writing jobs that  are painfully complex, dry or draining, and just plain difficult? Or should we run a mile? It depends. If a topic is difficult to the point of being life ruining, then the writer nor the client will end up happy.                 […]

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Protected: How to treat your copy needs

Does your copy require treatment?

There is no excerpt because this is a protected post.

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