Take the ‘ow’ out of copywriting

Flow beats ow. Aim for clear writing to keep clients focused on your key message

  By Marian Edmunds An email arrived from an accountant friend a month or two ago proudly announcing their new website.
 I clicked and it was true, the site looked great. Always curious about written content, I scanned the home page to find that my friend’s firm offers the usual accountancy services and another called […]

Read Post