By Marian Edmunds An email arrived from an accountant friend a month or two ago proudly announcing their new website.
I clicked and it was true, the site looked great. Always curious about written content, I scanned the home page to find that my friend’s firm offers the usual accountancy services and another called […]
If you want to be taken seriously, become a better writer, says Dave Kerpen, author, speaker and CEO of Likeable Local, in his latest LinkedIn post. Kerpen despairs at the staggering amount of poorly written emails, resumes and blog posts and offers five tips for better writing. They are good tips. The most interesting tip […]
WRITING : Tell your story with heart. You don’t ask a physicist to cut hair. You don’t get a hairdresser to write. Not everyone who does great work knows how to write about it. We tell the stories of you and your clients, with clarity and feeling, compassion and passion, care and flare. Our copy has appeared on winning […]